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Classroom to Tech
Pre-Module 1: Welcome!
Course Intro (0:21)
How To Succeed (1:15)
Pre-Module 2: Mindset
Lesson 1: Focus and Elimination (2:23)
Lesson 2: Imposter Syndrome (4:43)
Lesson 3: Power of Affirmations (2:44)
Module 1: Introduction To Digital Marketing
Lesson 1: Introduction to Digital Marketing (8:35)
Lesson 2: Career Expectations (4:55)
Lesson 3: Google Ads Basics (4:21)
Lesson 4: Facebook Ads Basics (5:05)
Lesson 5: SEO Basics (5:35)
Lesson 6: Email Marketing Basics (2:15)
Lesson 7: Other Opportunities (2:51)
Lesson 8: Importance of Data (5:34)
Lesson 9: Essential Metrics for Success (5:35)
Lesson 10: The Marketing Funnel (3:44)
Lesson 11: Guide To Market Research (3:20)
Lesson 12: Agency Jobs vs Freelancing (2:35)
Homework Worksheet File
Module 2: Implementation of Learnings
Lesson 1: Module Goals (3:01)
Lesson 2: Get A Domain (1:34)
Lesson 3: Domain Support (0:31)
Lesson 4: Install Wordpress (1:15)
Lesson 5: Login To Wordpress (0:35)
Lesson 6: Permalinks (0:56)
Lesson 7: Enable Page Live (0:28)
Lesson 8: Create Google Analytics Account (1:23)
Lesson 9: Install Insights Plugin (1:34)
Lesson 10: Implementation Next Steps (0:40)
Lesson 11: Create A MailChimp Account (2:10)
Lesson 12: Connect MailChimp To Website (2:07)
Lesson 13: Create An Opt In Form (2:49)
Lesson 14: Landing Pages 101 (0:59)
Lesson 15: Install Site Plugin (0:45)
Lesson 16: Create A Landing Page (2:59)
Lesson 17: Create A Thank You Page (1:33)
Lesson 18: Link Landing Page To Thank you Page (1:12)
Lesson 19: Test Landing Page (1:08)
Lesson 20: Create An Email Campaign (Updated Tutorial Below) (1:53)
Lesson 21: Create A Facebook Page (0:56)
Lesson 22: Create A Facebook Ad (4:33)
Lesson 23: FAQ - Facebook Account Banned (1:17)
Lesson 24: Create A Google Ads Account (2:41)
Lesson 25: Create A Google Ads Campaign (7:55)
Lesson 26: Data Optimization (7:53)
Lesson 27: Google Analytics Basics (3:30)
Lesson 28: SEO Basics and Keyword Research (11:31)
Lesson 29: Pause Ads (0:21)
Next Steps: Free Work (2:26)
Implementation Checklist File
Module 3: Resume, Cover Letters, and Work Portfolio
Lesson 1: Mindset / Imposter Syndrome (1:03)
Lesson 2: Digital Marketing Resume Basics (8:18)
Lesson 3: Resume Structure (1:42)
Lesson 4: Resume Template (3:51)
Lesson 5: Cover Letter Basics (3:39)
Lesson 6: Google Search Ads Resume Portfolio (8:28)
Lesson 6A : Google Performance Max Ads Resume Portfolio (17:43)
Lesson 7: Facebook Resume Portfolio (11:46)
Lesson 8: SEO Resume Portfolio (9:32)
Lesson 9: Certifications (1:59)
Lesson 10: Linkedin Profile (3:33)
Lesson 11: Job Application Tips (2:04)
Job App, Resume, Cover Letter, Portfolio Template Files
Module 4: Interviews
Lesson 1: How To Interview (9:15)
Lesson 2: Why You're Not Getting Interviews (1:47)
Lesson 3: Salary Expectations (1:31)
Lesson 4: Start Applying To Jobs Now (1:04)
Lesson 5: Next Steps (5:47)
Common Interview Questions File
Digital Marketing Resources File
Job App, Resume, Cover Letter, Portfolio Template Files
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